Fortunately, as our small company has grown over the past several years, we have been, as of late, busy with the activities of exploring acquisitions of some of our smaller competitors.

It has become increasingly interesting to see how spread out and across the board some of these firms are when it comes to their revenue statements.  As if they are simply interested in chasing whatever dollars they can.  Study American business history and you will learn this a double-edged sword.  On one side, they are grabbing quick revenue opportunities, but on the other, they are spreading their support resources entirely too thin.  The pitfalls are a lack of consumer confidence and constant struggles in maintaining a cohesive support structure. Anyone that has ever called the phone company during an outage would agree.

Wouldn’t these businesses rather be a master of one trade than a jack of all trades and a master of none?

With that thought in mind, we look at our commerce industry as a whole, and take note of some examples of highly successful business models that are masters of their trade. Jiffy Lube does lubes.  The Mac store sells Macs.  Napa Auto Parts sells auto parts. Les Schwab is known for tires. I don’t ever roll into a Mr. Brake and wonder if they know how to put new pads on my brakes. I find it silly to think that anyone on the Geek Squad wouldn’t know how to work on a computer, and I’m confident that the guy at Les Schwab knows how to fix a flat. Yes, Wal-Mart has it all (dang near), but I’m not expecting to roll into a Wal-Mart and find a guy that can steer me to the right water heater or advise me on my healthcare.

If businesses were as sensitive to this as we are for our personal lives, then why would they ever turn to the phone company for all their telecom needs?

Freewire is built on this one simple concept.  To be exceedingly good at fixed wireless.  We excel at using our  fixed wireless network (yes we own our entire network) to deliver Internet and private connectivity for business class customers.  Top to bottom, from sales to support, every member of our team is exceedingly good at this 1 thing.  Freewire Broadband is fixed wireless for business done right.

Certainly any firm we acquire will be rapidly converted to this concept.

Have you been faced with the challenge of trying to increase the speed and capacity of your network while trying to control its cost? New Seasons Market was also faced with this challenge.  Their solution was turning to Freewire Broadband to increase their network’s bandwidth while decreasing their IT budget.  New Seasons thoughts on the Freewire experience: “We have worked with few other providers that demonstrate the integrity, expertise, value, flexibility, responsiveness and customer service that Freewire provides.”

Clickto read the full New Season’s Markets story.